Frase vs Instantly
Side-by-side comparison of Frase and Instantly — features, pricing, and trade-offs.
| Frase | Instantly | |
|---|---|---|
| Tagline | AI content briefs and writer for SEO. | Cold email outreach platform with unlimited inboxes. |
| Pricing model | paid | paid |
| Lowest paid tier | $15/mo | $37/mo |
| Launched | 2018 | 2021 |
| Best for | budget SEO writers, freelancers, smaller agencies | outbound agencies, lead gen teams |
| Top features | Content briefs, AI writer, SERP analysis | Unlimited inboxes, AI personalization, Inbox warm-up |
Frase
AI content briefs and writer for SEO.
- + Cheaper than Surfer
- + Strong briefs
- + Easy onboarding
- − Less depth than Surfer at top tier
Instantly
Cold email outreach platform with unlimited inboxes.
- + Unlimited inboxes uncommon
- + Strong deliverability
- + AI personalization
- − Cold email = compliance careful
- − No free tier